SEE DICK AND JANE EARN: BUSINESS COACH PROVIDES TOOLS FOR
BREAKING OUT OF UNDER-EARNINGTM
If you ever have found yourself saying, “Why on Earth did I agree to do it for that amount?”, rest assured that you are not alone.
“Creativity and Money: Earning Your Just RewardsTM” is a comprehensive two-day individual training and group training for people who want to start earning what
they’re worth.
Topics covered in the training include myths about under-earning, the root causes of under-earning (and why it happens in all fields), tools with which to break any under-earning cycles already in motion, and ways to avoid under-earning in the future.
“Creativity and Money: Earning Your Just Rewards” was invented by Ideas Made
Real founder and director Laynie Tzena. Ideas Made Real provides business coaching, marketing, and promotional services to people in the arts, sciences, and business.
A working artist herself (writing, performance, visual art), Tzena is very familiar with the creative process. Her knowledge of the relationship between underemployment and under-earning is also firsthand—she’s a former temp—and the techniques she’s developed in her many years of business coaching have helped people from all walks of life boost their earnings.
“Ideas Made Real’s mission is to help people use their creativity to profit, personally and professionally,” she says. “Creativity is the greatest asset people have. But we’re taught to compartmentalize it, which makes us talented and shortchanged. The romanticized ‘starving artist’ is actually an example of someone whose creativity is constricted—it’s only expressed in the artwork, not the artist’s life.”
Tzena notes that under-earning is not limited to artists or those earning single digits per hour. “One of the myths about under-earning is that it’s limited to certain professions,” she says. “Yet doctors frequently under-earn. Lawyers under-earn. It’s an equal opportunity problem, with an equal opportunity solution: learning to use our creativity in all aspects of our lives, including how we approach business.”
For more information about “Creativity and Money: Earning Your Just Rewards,” and other Ideas Made Real trainings, contact Laynie Tzena at 415/796-3969.
