The marketplace keeps changing. (And always will.) How do you adjust to your customers’ changing needs, and competition that seems to spring up overnight?
We’re constantly connecting, yet it’s easy to feel more disconnected every minute.
How do you stay on track with the things that really matter?
Welcome to Ideas Made Real. We’ve been helping people use their creativity
to reach their goals since 1991.
Which of these do you most need help with now?
Self-Employed:
- Working with time and money effectively in my business
(including pricing products and services) - Creating marketing material (ads, bios, brochures, websites, blogs)
and getting publicity about products and services - Finding my best customers and building strong relationships (customer service)
- Sales training
- Choosing the right name for products and services
In-House:
- Choosing a new career
- Creating a winning resume and cover letter
- Using social media strategically
- Time management and Budgeting
- Salary negotiation and Performance reviews
Call Ideas Made Real at 415/796-3969 to learn how we can help you reach your goals.
Coaching & Training
“Help! Everybody’s telling me I need to go to events and talk about my work. But I get really nervous. And please don’t tell me
I need to make cold calls.
I hate making cold calls!”
Not any more. Look here.
“I always choke when
I have to quote fees or
ask for a raise!”
Make that past tense, please, and look here.
“I have every time management book ever written, I’ve taken a million seminars, and nothing works. I’m hopeless!”
Hardly. Look here.
“I can talk to anybody in person, on the phone,
no problem. But I freeze whenever I need to
write something.”
Not to worry. Look here.
Marketing
“When you’re really good at what you do you don’t need to market, right?”
Of course you need to do excellent work, provide top-shelf products and services. But until those products and services develop the power of speech, getting the word out will remain your job. And that’s actually good news. Ask us why.
“I’ve got the books. I’ve taken the classes. But I still don’t get marketing.”
Ah! You’re suffering from “seminaritis.” Help is on the way. Find out more on the “Marketing” page.
“People love what we’re doing. How can we reach
a wider audience?”
See “Meet the People.”
“I’m really tired of the things we’ve been using to get the word out. How do we know when it’s time to redo our material?”
See “Time for a Marketing MakeoverTM“?
Writing
“I did fine in English class. Why do I need a writer?”
Having a command of English is good; hiring an experienced copywriter (with a command of the English language) is even better. Find out why here.
“Our product is really specialized. We have to write everything ourselves.”
Ideas Made Real clients range from designers to lawyers to retailers. Chances are, we’ve written for others in your field. We’ve even been known to write about physics. Find that story here.
“We’d love to hire a writer. But there isn’t time.”
With “Copy in a Day,” you get a first draft the next day. That’s right: the very next day. Learn more here.
