Schmooze \shmüz\ vb: To talk or
chat in a warm, intimate way.
Goy’s Guide to Yiddish
“That doesn’t sound right,” you say for the hundredth time, scrunching up the paper.
Never fear, Virginia, help is on the way. Schmooze on Paper!TM, taught by a working writer, gives you tools to make the process of writing promotional material—from simple letters to business biographies or profiles (usually called “bios”) and brochures—easier to manage. Each session focuses on a different kind of promotional material; you’ll leave with a clear understanding of how to create and use marketing material that really works. As you put Schmooze on Paper! tools into practice, writing will become a natural part of your business process.
Schmooze on Paper! will cover:
- The hidden advantage of using marketing material on paper (along with building a first-class web presence) in a world where everything seems to be online;
- Why so much written material never gets read—and how to make sure yours does get read;
- How to connect with your reader from the very beginning, and keep the connection with those you’ve met at events and on the phone;
- How to describe your products and services in a sway that shows your reader their value to him or her;
- How to determine quickly what kind of promotional material is called for: when to use a bio, rather than a brochure—and when to leave materials at home.
Laynie Tzena, MFA, Founder-Director of Ideas Made Real, is an award-winning writer, business coach, and publicist based in San Francisco. For over twenty years, Tzena has helped people market effectively, online and offline, in person and on paper.
Training customized according to your specific needs. Call Ideas Made Real at 415/796-3969 for details.
Schmooze on Paper!TM is a trademark of Ideas Made Real. All Rights Reserved.
